A travel brochure for the imaginary city of New Ephemera. 400 copies were printed and distributed on the F train in Brooklyn during a weekday morning commute into Manhattan. Designed as my kind of ideal destination, the New Ephemera brochure was intended to add whimsy and entertainment to an otherwise dull commute, letting others imagine they were heading someplace more exciting than their offices. Almost two dozen people called the number listed for the Visitor's Bureau and left messages asking for more information. You can read an article about the project at metropolismag.com.
Stefan Sagmeister. 2005.